A Brand NameShould Be:
DistinctiveHow does the name stand out amongst the competition?SoundSay the name out loud. How does it sound? Is it easy to say? Is it poetic?Memorable: Is the name easy to remember? How many times do you have to hear it before you remember it?Expression & Feeling: Does the name demonstrate what your brand is all about? Does it fit your brand’s personality and valuesAppearance & Printability: What does the word look like in print? Does it look as good as it sounds?
We create imaginative names as result of value research and strategic thinking