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Inspiring Conscious Consumer Choices:
Shimeji Creatives' Copywriting for the Zola Collective's Online Marketplace.

The Zola Collective is on a mission to support African farmers and entrepreneurs through a global online marketplace. By empowering people on the continent to sell their natural and ethical products to customers worldwide the brand builds long-term prosperity in local communities. 

The brand needed a company narrative that would rally new partners to join and inspire customers to purchase. The founders believe that a better trade model and conscious consumer choices improve lives and livelihoods.


Sustainable and ethical working practices change the future of trade and the future of the African continent. 


Brand Narrative

Website Copywriting 


Zola Collective



The Circle of Benefit 

Our conversation with the female founders who grew up in Africa highlighted their vision of empowering African women and leading the way in sustainable and ethical trade.


We felt that the Zola Collective’s growing marketplace needed a consistent story element.


With every conscious purchase of a Zola Collective product, customers draw positive benefits for their health and well-being - and create a beneficial impact in the communities that made the product. 

As an example of the circle of benefit, the shea butter made by refugees in Southern Sudan is a best-seller in the clean beauty range. Its soothing and healing qualities are appreciated by customers around the world. And with every purchase, the positive impact is felt wider. 

A Founder's letter for Africa

We approached the brand narrative with a deep understanding of the founder's vision.

The core of the project reflects the values of the Zola Collective while highlighting conscious moments for prospective customers.


The tone of voice recalls a strong connection between the founders and the resilient women of the African continent. 

We developed the Zola Collective Narrative to represent the team’s values and commitment to their community.


At the centre of the brand's story sits a compelling, strategic foundation that connects the female founders to their origins. 

Every Product has a Story

The Zola Collective is a new way to think about African trade, so we approached the brand narrative with clear intentions: to build a foundation of trust, empathy, and community.


A better future begins together.


Our brand narratives connect the women in Africa to their customer's - often thousands of miles away.


Every purchase is another step on the journey to a new way forward for Africa. 

The brand works on the ground and with the people, directly empowering women and local communities across Africa. 

Good for Africa.
Good for you. 

We connected immediately with the Zola Collective's vision for a future where trade in Africa is no longer part of the problem but part of the solution.


Sustainable, ethical, natural products for conscious consumers on the one hand - and a fair wages and a prosperous trade model on the other. From brand slogans to website copywriting - better choices are the driving force behind conscious consumer narratives.


Business with purpose brings prosperity to everyone involved.  

Our Creative Services

Brand Narrative 

Good for the people. Good for the planet. Planet positive. 

Your new brand narrative starts with a conversation. 

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