Brand Narrative for Sustainable Brands
Crowdfunding campaigns need more than an idea to succeed.
Raising money from the crowd relies on a narrative that inspires.
We support brands to achieve business challenges in a world that never stands still.
Brand narratives for purpose-driven startups and sustainable brands can be a
compelling instrument to communicate a story of impact.
Service
Brand Narrative
Sustainability Narrative
Campaign Copywriting
Client
Sustainable Bedding Brand
Year
2020
TENCEL™ is a trademark of Lenzing Aktiengesellschaft, a textile company that has been operating for over 80 years making fibres from natural wood and creating botanic products from renewable sources.
The Project
When a sustainable bedding company approached us to write the narrative
for their crowdfunding campaign, we extensively researched the properties
of TENCEL™ Lyocell fibres and silver yarn.
TENCEL™ is today used by fashion and home textile brands around the world, becoming a brand in its own right, especially in the mind of the conscious consumer searching for sustainable alternatives.
Creating sustainable solutions often begins on a level of personal revelation.
We worked with the founding team to relay the story and inspiration behind
the brand. Creating sustainable solutions often begins on a level of personal revelation.
Every cotton sheet manufactured today uses 10,000 litres of water merely for growing and production. Washing sheets will use 70 more litres of water for every load of laundry.
The blend of sustainably sourced TENCEL™ Lyocell fibres and antibacterial properties
of silver yarn create better sleep and a considerably lower impact on the environment.
Sustainable solutions and their narratives reach an audience of conscious
consumers. Speaking their language while staying true to the brand's tone
of voice is critical.
At Shimeji Creatives, we develop narratives for sustainable brands informed
by research, strategy and experienced storytelling.
TENCEL™ is a registered trademark of Lenzing Aktiengesellschaft.
Certified B Corporation Patagonia, for example, has been working with Lenzing since 2003 and uses TENCEL™ in their products. 86% of Patagonia’s overall carbon impact is generated by the materials used, making textiles like TENCEL™ key elements to reducing the fashion industry's impact on the planet.
Do Good, Do Better
Shimeji Creatives supports companies and organisations in their mission for good, taking actions towards change.
At Shimeji Creatives, we work with organisations, startups and companies aspiring to communicate their journey towards a more sustainable and ethical brand. Innovation may be sweeping or achieved one step at a time.
Together we can deliver a better future for brands and stakeholders, from customer to employee.
Our services range from consultation workshops to impact campaigns.
Get in touch now to start the conversation.
