top of page

Brand Narrative for Sustainable Brands

Crowdfunding campaigns need more than an idea to succeed.

Raising money from the crowd relies on a narrative that inspires.

We support brands to achieve business challenges in a world that never stands still.

Brand narratives for purpose-driven startups and sustainable brands can be a

compelling instrument to communicate a story of impact.


Brand Narrative

Sustainability Narrative

Campaign Copywriting


Sustainable Bedding Brand



TENCEL™ is a trademark of Lenzing Aktiengesellschaft, a textile company that has been operating for over 80 years making fibres from natural wood and creating botanic products from renewable sources.

The Project

When a sustainable bedding company approached us to write the narrative

for their crowdfunding campaign, we extensively researched the properties

of TENCEL™ Lyocell fibres and silver yarn.

TENCEL™ is today used by fashion and home textile brands around the world, becoming a brand in its own right, especially in the mind of the conscious consumer searching for sustainable alternatives. 

Creating sustainable solutions often begins on a level of personal revelation.

We worked with the founding team to relay the story and inspiration behind

the brand. Creating sustainable solutions often begins on a level of personal revelation.

Every cotton sheet manufactured today uses 10,000 litres of water merely for growing and production. Washing sheets will use 70 more litres of water for every load of laundry.

The blend of sustainably sourced TENCEL™ Lyocell fibres and antibacterial properties

of silver yarn create better sleep and a considerably lower impact on the environment.

Sustainable solutions and their narratives reach an audience of conscious

consumers. Speaking their language while staying true to the brand's tone
of voice is critical.

At Shimeji Creatives, we develop narratives for sustainable brands informed

by research, strategy and experienced storytelling.

TENCEL™ is a registered trademark of Lenzing Aktiengesellschaft. 

Certified B Corporation Patagonia, for example, has been working with Lenzing since 2003 and uses TENCEL™ in their products. 86% of Patagonia’s overall carbon impact is generated by the materials used, making textiles like TENCEL™ key elements to reducing the fashion industry's impact on the planet.

Do Good, Do Better

Our Strategy Services

Sustainability Narrative

At Shimeji Creatives, we inform strategy and the language to communicate change. No matter where your brand is on the journey, driving change is often a series of strategic decisions.

Shimeji Creatives supports companies and organisations in their mission for good, taking actions towards change.

At Shimeji Creatives, we work with organisations, startups and companies aspiring to communicate their journey towards a more sustainable and ethical brand. Innovation may be sweeping or achieved one step at a time.


Together we can deliver a better future for brands and stakeholders, from customer to employee.

Our services range from consultation workshops to impact campaigns. 

Get in touch now to start the conversation.

bottom of page