Brand Stories

Brand Engagement Training

At Shimeji Creatives we want to inspire and engage your team around your brand. We believe that a stronger understanding of your mission and values will drive your team to live these values in their everyday work and inspire them to reach personal and team KPIs knowing how they contribute to organizational targets.

We are a team of Creatives with an artistic and cinematic background and a passion of storytelling. We will share our expertise around branding, storytelling and design with the participants and have teamed up with an experienced training consultant as well as registered psychologist to develop and deliver the Brand Engagement Training Program, as part of an on-going collaboration.

Effective branding requires that all your people have a complete understanding of, and ability to deliver on, your brand promise. According to the 2013 Edelman Trust Barometer, “Employees rank higher in public trust than a firm’s PR department, CEO or Founder. 41% of us believe that employees are the most credible source of information regarding their business.”

We have developed an unique training program designed to inspire a deeper understanding of your brand. Our proven training module is based on the core principles of Brand & Employee Engagement and will be tailored to your brand and organization after an initial consultation. 

Whether your challenge is that your team and organization are growing fast or you need to manage change like a merger, new system or the introduction of seasonal staff to the team, we will tailor the training to your needs.

Our training module is built around the following six steps as outlined below and includes elements of group exercise, role-play, open discussion, brand analysis with creative experts as well as an open forum of continuous dialogue throughout.

The Module

Part 1: The Mission
Part 2: The Brand
Part 3: Understanding the Brand
Part 4: The Data
Part 5: The Lesson & the Process
Part 6: The Feedback

The outcome:

The training will conclude leaving trainees with:

  1. Increased brand awareness and excitement around the brand

  2. The experience of being engaged around the brand in a team and the opportunity to give feedback on the brand material

  3. A better understanding of the brand and the organizational KPIs and therefore better individual contributions

  4. A better understanding on how the individual role plays an important part in the achievement of the overall Brand mission

  5. Increased awareness of the importance of brands in general and the skill to engage in the analysis of brand material

To find out more and to book your free training appraisal get in touch at 0789 6504144 or