Brand Stories

How to Create an Online Course - Scriptwriting

video course scriptwriting

The scriptwriting process for an online course relies on good storytelling and a solid understanding of the course material and target audience.

We have recently developed an online course for a client that included more than thirty scripts divided in seven chapters.


The tone of voice
is based on a consultation
with clients and

on audience research

The starting point for this latest online course project, was the course outline and a list of source material.
This included a range of books, videos, documents, websites on the subjects.

Being provided with a sample video from a previous course, helped to define the tone of voice for the scripts.  If no video material is available, we base the tone of voice on a consultation with the client and the audience research.

The outline was simple, with chapter titles, video titles of five to seven videos per chapter and relevant source material for each chapter.
We worked in sequential order, on script after script to keep a streamlined narrative.

The target audience for this course were mostly small business owners looking to grow their business and entrepreneurs in the process of launching a new venture.

We created characters with the audience in mind.
These characters supported the online course narrative guiding the course takers through a set of challenges and example.
Our characters were invented, but real and identifiable to the audience.
Creating an engaging narrative requires a level of recognition from the audience.
It keeps the course content relevant.

A good knowledge of the subject is important for scripting online courses. In this case the subjects topics ranged from finance to marketing and small business management. 

We identified the salient points in the source material and built the scripts and course structure around them. 

The scripts were for five minute videos each. We recommend not to exceed ten minute mark for online course video scripts. Each five minute had an introduction to the subject of the day, a few points that we made molts using stories with our characters and a conclusion. The objective was to be clear on what to expect and focus on an intended outcome for the course-taker. .

Technically an online course, in most cases, is a monologue.
The scripts needs to have rhythm and flow to keep the audiences interest over a period of five to ten minutes. The stories and characters help, but the language used is one of the most important elements for both the person holding the course and the audience.
If the speaker and audience don’t feel the language as theirs, the script will not work.

Using animation instead of your own presence for an online course is also an option.  The voice over will be scripted the same way and the animator will use the scripts as the groundwork for the animation.

Good video scripts will make your online course stand out from the rest. The scripts define your narrative and keep your audience engaged. Personality and good video presence help your delivery, but the source material needs to be developed in a way that supports you in sharing  your skills and expertise with your audience successfully.