Brand Stories: A London Lifestyle Business

Our oingoing collaboration with a Chelsea based Lifestye Brand has been running close than a year and over this period we have supported and helped the business grow in a variety of ways by implementing a few effective strageties.

Be ahead of the Season but remain flexible

Seasonal marketing has long been the strategy for the Lifestyle Industry and yearly Marketing Plans remain the Standard. Our approach is to plan ahead for the big events like Christmas, Valentines Day, Bank Holidays etc and allow some flexibility for medium, short notice happenings and events like a Blogger Day, a Launch etc. while keep an eye on the competition and market trends.

Availability & Communication

Food and Lifestyle Businesses often do not operate on a Monday to Friday 9-5 schedule, and here is where some out of hours flexiblity can be helpful to your client.

Show the experts at work

At work images of the experts (your high skilled staff)  have prooven to be among the most succesful Social Media and Web content for Food and Lifestyle Businesses. The fascination with watching someone do what they are good at, and what you might not be good at, applies to Chefs, as much as to Makeup Artists. A look behind the scenes also offers a sense of exclusivity to the audience and welcomes them to be part of the process.

Create excitement around the Brand with experential marketing

Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way. Restaurants can arrange food styling and photography courses for bloggers, drink and food tasting events as well as cooking courses at the Restaurant and more.

Location Based Advertising & Target Based Advertising

Location and Target Based Advertising have both proven succesful for Social Media Advertising, and can be combined and used to various degreesed depending on the service advertised. Certain services or events might be more appealing to a local audience and depend on a more location based approach, and for others you might have customers travel for based on their intersts, and chose your advertising strategy accordingly. As an expample the weekly Friday Happy Hour can be well promoted to a more local audience, while your experential marketing campaign should be targeted to a wider audience location, with specific interests.

Review and Reputation Check

One bad review can cancel out fifty good ones and this is why the ongoing daily review and reputation check across all platform is vital for any business allowing reviews, as are well thought out and tailored responses to negative reviews, that adress the customer and its issue head on.

Video brings your brand to live

Video brings your Food and Lifestyle Business to life and offers potential customers a quick and reliable way to “get a sense of the place”. Showcasing the Businesses vibe and atmosphere in the right way, guarantees bookings for years to come.

Availability & Communication

Food and Lifestyle Businesses often do not operate on a Monday to Friday 9-5 schedule, and here is where some out of hours flexiblity can be helpful to your client.
A succesful collaboration depends upon an ongoing and open communication from both sides.

Intersted to find out more? Get in touch at 0789 6504144 or contact@shimejicreatives.com to arrange your free consultation.

@shimejicreatives.com

Shimeji Creatives