GROWLondon – Highlights and discoveries
Will Ramsey, founder of the Affordable Art Fair, was inspired by the most stylish European horticultural Events and started GROWLondon in 2014. Located in beautifully green Hampstead Heath, acclaimed garden designer Stephen Woodhams transformed a marquee into a stylish garden set, representing the new concept in gardening events: an urban, boutique show.
Around 100 carefully selected exhibitors sell inspiration on how to transform your outdoors, whether it is a garden, a balcony or even a window box. Visitors can find an unparalleled mix of plants, outdoor furniture, modern garden accessories as well as workshops and talks from some of the country’s best growers.
GROWLondon aims to create a, unique, fun and educational contemporary garden event for people of all ages to experience to enjoy. If the Garden Party Preview was any indication, this second edition could be even more successful than the first.
We noted geometrical glass pots and cubes, succulents in all shapes and forms, as well as garden ideas for very small spaces to be the trend at the fair. Our personal Highlights of the Fair combine design, art and gardening using a practical and/or artistic approach.
After co-sponsoring the event in 2014, this year the Americans at Gardenista.com, a Sourcebook for Cultivated Living, are curating a pop-up market featuring their favourite local artisans and craftsmen featuring a range of handmade, sustainably sourced, and one-of-a-kind garden and home furnishings and accessories.
Artist Rachel Ducker returns to GROWLondon with her playful wire sculptures, inspired by the human form. Originally trained as a jewellery designer, Rachel has been sculpting for nearly twenty years, building a broad international client base from California to Qatar. Her sculptures are first designed, then molded by hand and carefully wrapped in layers and layers of wire. Her work radiates movement and energy, the hair adding a layer of turbulence and drama.
The Greenwood Guild attracted many curious visitors to their feature area, by showcasing traditional spindle turning to promote their workshops for ancient woodworking techniques.
NordEco Style showcased the Finnish Nordeck chairs, a good example of Nordic design, combining simplicity and comfort. The upgraded version of the traditional check chair can be ordered on their website.
Larous from France brought their colourful designer showers and fountains for outdoors to Hampsted Heath, while the Electric Daisy
Flower Farm attracted a lot of attention promoting their natural grown flowers with astounding flower headpieces. Meanwhile Chris Williams from Fruiticulture showed his passion for stylish edible gardening.
Two very different but equally unique lighting ideas came together at GROW. Harrogate Interios exhibited the eyecatching Tulip Lamp by Moredesign, a decorative item for outdoors and indoors, while Twilight trees caught our eye with their sparkling and vibrant sculptured LED trees.
In addition to vendors and designers GROW London also presented affordable Art for outside.
Our thanks go to Geoffrey Fisher for inviting us to the Garden Party. You can visit him at the Gardenista Pop-up Market or head over to his website to find more about the designer and his products: www.geoffreyfisher.com
For more information about GROWLondon and the exhibitors featured visit http://growlondon.com; Rachel Ducker; Gardenista; The Greenwoodguild; Nordeco; Laorus; Harrogate Interiors; Twilight Trees; Fruiticulture
Report by Simone Eder and Carlotta Corvi