8 Ways to Promote your Business on a Budget
Proven story-lines you can benefit from, to create content for your business on a budget.
Good content starts with the right idea that fits you brand. It takes time, creativity and if done right, you can engage your audience without spending millions on advertising.
1. Turn your product or service into an attraction
Turning your product or service into an attraction can be a great way to promote your business and there are many avenues to do so.
The Build a Bear workshops use an interactive process in which the stuffed animal of choice is assembled and tailored to the customers own preferences during their visit to the store, creating excitement around the product.
Makers and Artisans often promote by giving potential customers a behind the scenes look at their work or by taking it a step further with a workshop, teaching the customer a skill and allowing them to take the product home.
The product and especially the process of making it, are the attraction that sells in this case.
2. Give something away for free
Everyone loves free stuff and gifting can be a good way to promote your business if done right. Whether you organize a giveaway or give your product or service for free to influencers or well-known people, be strategic.
Do your research
If they are in your target it doesn’t necessarily mean their audience is as well.
Sending your product or inviting a local businesswoman, well known in the area, might get you more traction than an influencer, whose following doesn’t fit.
3. Create content based on transformation
Think about transformation as is relates to your business and frame it into a story.
Transformation attracts and fascinates, making it an excellent tool to promote with creative content.
Adult beginner piano is a Youtube video about a woman learning to play the piano as an adult over a period of seven months. The video has reached over a million views
Every transformation from makeovers, to learning the piano, to the one you can tell about your business reveals at its heart a story.
The transformation could also be a much longer process.
Cosmetic brands use makeovers to showcase the transformative powers of their products and similar can be said for the before and after images often used in the beauty industry.
4. Do the impossible
Doing a triathlon, entering the Guinness Book of Records, doing the impossible or seemingly impossible, will certainly attract an audience.
From baking the UKs largest cupcake to breaking a world record connected to your business or location, you don’t have to necessarily succeed in your impossible task to get people engaged
So what might be the impossible that you can use to create content that attracts your audience?
5. Do the unexpected
People love the surprised and the unexpected, and the guy giving away free hugs in the street to be seen by millions on YouTube, is just one of the many examples.
The unexpected goes against the boring everyday stuff, and as such is a powerful tool to make your business stand out.