Projects
Projects
Breaking Barriers in the Fashion Industry
NARRATING DIVERSITY AND INCLUSION
London based fashion startup IMAG Fashion Consulting approached Shimeji Creatives to develop a Visual Brand Narrative for the company website and a written narrative to present the brand. IMAG Fashion Consulting focuses on the operational side of the fashion industry, from product development to production.
Released in 2020, the new brand narrative brings together visual and written elements to relaunch the brand as a standout and diverse business in a traditional sector of the economy.
The IMAG visual narrative showcases forward-thinking professionalism and unwavering expertise.
Service
Art Direction
Illustration
Copywriting
Client
IMAG Fashion Consulting
Year
2020
The Project
Shimeji Creatives always approaches a project with a dedicated Brand Strategy Workshop to identify the visual narrative, discuss business and brand goals, and define the brand story concept and rebranding process.
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Following the Brand Strategy Workshop
with the founder relative to the brand vision, goals, target audience and desired outcome,
we developed and presented the client with a project plan for the IMAG visual and written narrative.
When the client approached Shimeji Creatives, the brand was visually presented by a logo and a selection of stock images.
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Stock images present two concerns: vision and authenticity, especially to clients with a firm idea of their brand.
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Research and a collaborative editorial review animate our strategy. We carefully balanced brand values, audience needs and business demands for IMAG Fashion Consulting.
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As Shimeji Creatives created and shaped the illustration concepts, the brand vision matured.
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The research and concept outline served as a framework for the illustration design, the brand story narrative and the website refresh.
The editorial team worked in parallel on the IMAG brand story narrative.
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Creating a complete set of illustrations and developing them into a professional proposed
design was the final piece of the project.
Visual Narrative for Fashion
Bold, diverse, ambitious and sublime.
The IMAG visual narrative showcases forward-thinking professionalism and unwavering expertise.
The IMAG visual and written brand narrative inspires trust in IMAG as
a business which thinks like a startup and operates like a seasoned industry player.
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The project deliverables included banner illustrations, service illustrations visualising the brand's areas of expertise and updates to website design and structure to showcase the work online.
Diversity and Inclusion
We carefully balanced brand values, audience needs and business demands for IMAG Fashion Consulting.
The brand narrative outlined the IMAG's values, the brand vision and mission, as well as the brand's the brand position on ethical and sustainable fashion, diversity and inclusion.
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The new brand vision inspires trust in IMAG as a business which thinks like a startup and operates like a seasoned industry player.
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Inclusivity and Diversity in marketing always start with a conversation.
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