Brand Design for Beauty & Wellness
The beauty and wellness industries are experiencing a shift in perception.
Sustainable products are replacing excessive plastic, while authentic brands are gaining ground over airbrushed images.
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"A visual identity that is fun and not corporate, unique and highly memorable."
The brief by the female founder of Eden Beauty Spa inspired our design of logo and brand materials mixing rich fun colours with illustrations.
Service
Brand Strategy
Visual Identity
Art Direction & Illustration
Brand Packaging Design
Client
Eden Beauty Spa
Year
2018
Brand Identity
Photographs and stock images have
long dominated promotional materials
for beauty brands.
Original illustrations combined with a creative design, on the other hand, are unexpected and catch the eye.
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At Shimeji Creatives, we assist our
clients in exploring environment-friendly opportunities.
Beauty Packaging Design
The beauty and wellness industries are experiencing a shift in perception.
Sustainable products are taking the place
of excessive plastic, whilst authentic brands are gaining ground over airbrushed images.
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Salon beauty brands are growing in popularity. As a forward-thinking brand, Eden Beauty adopted sustainable printing and packaging solutions.
Storefront Design
A genuine opportunity to increase brand reach and awareness, the shop window design by Shimeji Creatives for Eden Beauty Spa promotes the business to thousands of potential customers every day.
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We designed all customer-facing store components from glass to stone.
Storefront designs are a chance for independent brick and mortar locations
to stand out on the high street.
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Marketing Campaign
Our collaboration with Eden Beauty Spa focussed on creating an authentic visual identity.
We designed promotional materials excluding commonly used stock images and adopted
original illustrations and creative design instead.
The promotional posters enabled us to further develop the visual narrative for Eden Beauty Spa. Each advertisement was uniquely distinct and an authentic representation of the brand story.
Be more inclusive
Achieving our client's vision is highly rewarding.
Inclusivity in the beauty industry is finally evolving from appearance to substance.
The online landscape has remodelled the industry.
Value-driven brands are clearly winning with consumers.
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Inclusivity in marketing starts with a conversation.
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