Brand Design for Beauty & Wellness
Summary
A US-based female founder and long-term advocate in the Intellectual and DevelopmentalDisabilities (IDD) space approached us to develop a strategic brand for her tech startup.
The goal was to create a one-stop platform for IDD families to access resources, support, andessential services.Given the complexities of the IDD landscape, the platform needed a thoughtful branding andmarketing strategy to effectively reach and engage diverse stakeholders.
These include notonly IDD families but also organizations and service providers offering vital resources. Thesolution required a comprehensive, adaptable approach to foster meaningful connections,streamline access to information, and empower the IDD community.
Service
Brand Strategy
Visual Identity
Art Direction & Illustration
Brand Packaging Design
Year
2018
Client
Eden Beauty Spa
Brand Identity Design
The global market for intellectual and developmental disability services is expected to expand significantly, growing from $40 billion in 2023 to $75 billion by 2032 at a steady annual rate.
The growth is driven by the rising demand for residential care, clinical services, and employment programs designed to support individuals with developmental challenges. More providers are shifting toward models that emphasize community integration andtechnology-driven solutions, creating new opportunities for innovation. This trend aligns with ODDY’s mission to build an accessible digital platform that simplifies access to essential services and strengthens connections within the community.
Sustainable Authentic Beauty
The beauty and wellness industries have been undergoing a significant shift in consumer perception. Authentic, purpose-driven brands are gaining ground over heavily-edited imagery, and sustainable products are replacing excessive plastic packaging.
Consumers are increasingly favouring brands prioritising environmental responsibility and transparency. As a forward-thinking brand, Eden Beauty Spa embraced sustainable printing and packaging solutions to better reflect their commitment to environmental responsibility. This included the use of recyclable materials and reduced packaging waste.
By incorporating these eco-friendly practices, Eden Beauty Spa was able to align their brand image and values with the growing consumer demand for sustainable beauty products and experiences.
Marketing Campaign
The storefront design we created for Eden Beauty Spa's physical location serves as a genuine opportunity to increase brand reach and awareness, promoting the business to thousands of potential customers every day. In a competitive high street environment, standing out and capturing the attention of passersby is crucial for an independent, brick-and-mortar business.
By designing all customer-facing store components, from the window displays to the entrance, we were able to create a cohesive and visually striking brand retail presence. The use of vibrant colours, playful illustrations, and strategic placement of key brand messaging helped the Eden Beauty Spa location stand out and draw in curious customers.
This enhanced visibility and distinctive branding are essential for building brand awareness and driving foot traffic to the physical storefront.
Prioritising Inclusivity
& Representation
Achieving our client's vision of an inclusive, vibrant brand identity is highly rewarding. The beauty industry is evolving and value-driven brands are clearly resonating with consumers.
At Shimeji Creatives, we believe that authenticity and inclusivity in branding and marketing starts with a thoughtful, collaborative process.
The online landscape has remodelled the industry.
Value-driven brands are clearly aligning with consumers.
If your brand is ready to showcase its unique strengths, let's connect. Book a discovery call with our team to explore how we can help amplify your brand story.
Inclusivity in marketing starts with a conversation.
