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Rebranding the Future of Energy:
Balancing Legacy and Disruption

commercial energy innovation brandguide


Branding of the future of energy is centred in an exciting dynamic space, where ingenuity, innovation and technology meet to shape a better world for all. As the energy industry continues to evolve, traditional players and globally recognized brands are met by disruptors vying for a place in the market.


With the rise of renewable energy sources, many established companies are working to reposition and rebrand as sustainable and environmentally friendly. At the same time, new startups are emerging with innovative solutions to meet the growing demand for clean energy.


At Shimeji Creatives, we carefully balance the legacy of traditional industries while embracing the fresh perspectives of new disruptors. It is a complex and ever-changing landscape, and successful branding will require agility, adaptability, and a deep understanding of consumer values and preferences.




Brand Strategy


Brand Design


Brand Visual Narrative


commercial energy innovation branding

Positioned as a rebel brand with a serious approach, the startup is at the forefront of creating a future of lighting that is inclusive, user-oriented, brand-driven, and human-centred.

Small innovative devices can have a big impact, and nowhere is this more evident than in the world of large commercial buildings where a new generation of disruptors is challenging the status quo and paving the way for a smarter, more efficient future.


Shimeji Creatives is fueled by a passion for collaborating with visionary brands and trailblazing startups - and creating a bold new vision for the future that is revolutionizing how we live, work, and interact with our surroundings.


We empower our clients to break through boundaries and our dynamic team of experts is driven by a shared commitment to innovation, sustainability, and inclusivity, for a brighter, more connected world for all.

Service Overview

The brand logo conveys connectivity, integration, and inclusiveness and smooth shapes and heavy font have a friendly attitude. Featuring a Mobius strip, an endless, unbounded surface with one side only and a boundary curve as a symbol of elegance and innovation.


The Mobius strip is the globally recognized symbol for inspiring sustainable action as the universal sign for recycling, reminding the audience that the move to reduce, reuse and recycle is not just circular but dynamic - with each arrow and action empowering the next. 


Our team expanded the brand's innovative and forward-thinking approach in the 360-degree brand application. From presentations to merchandise, employee attire to brand collaterals for B2B trade shows and exhibitions, the brand consistently communicates its values of connectivity, integration, and inclusiveness. The brand's 360-degree approach ensures that all audience touch-points convey a clear and compelling message and vision for the future.

Designing a Brand System
for a B2B Brand

mobius strip branding
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