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  • Writer's pictureShimeji Creatives

Naming and Impactful Visual Identity for a CBD Brand

Updated: Jun 18

Happygogood: Crafting a Minimalist, Wellness-Inspired CBD Brand Identity

Monophases, a startup innovating in the GreenTech space related to the agricultural commodity hemp, approached us to build a CBD consumer brand identity from the ground up. They were looking to leverage their expertise in the hemp industry to create a unique brand targeting cannabis consumers.


Our creative team has witnessed the progression of CBD and the broader cannabis market, transitioning from an illegitimate status to now being sold in mainstream retail outlets like Boots and Selfridges. Cannabis is no longer viewed as belonging solely to counterculture, but has instead become integrated into the burgeoning wellness marketplace.


minimalistic visual concept

Brand Naming: Evocative and Emotionally Inspired 

Creating a brand name can be one of the most challenging aspects of developing a brand from scratch. At Shimeji Creatives, we have designed a proprietary brand naming workshop built on a collaborative approach and a concept first strategy. 


Our experienced team of multidisciplinary creatives will bring their cultural insights and extensive research to the workshop session to create a name that is truly unique and speaks to the founder's intentions. 

Happygogood was inspired by the sense of happiness and carefree ease that can be associated with cannabis consumption. The brand's tone of voice aims to convey an enlightened and positive state of wellbeing. The resulting name is upbeat and energetic, and the available .com domain makes it a truly unique offering in the market.

cbd branding poster

A Modern CBD Brand Identity Aesthetic

The brand design concept for Happygogood focused on a minimalistic and casually elegant aesthetic, with lively underlying tones. The brand identity speaks to a quality-focused narrative through a clean, simplified aesthetic. Every graphic element is thoughtfully placed, guided by a minimalist design approach.

Evocative and upbeat, the exemplary startup brand name builds a bridge between the founders and their target customers.The artistic direction featured vibrant colors and evocative wellness-inspired tones for the logo and brand identity, which extended throughout the entire brand system - including product packaging and exhibition design.

Embracing the circular nature of hemp, every Happygogood product is sustainably sourced and free of pesticides and toxic chemicals.

Branding for the Circular Economy

At Shimeji Creatives, we advise businesses and brands on sustainable options for all aspects of the brand system. From low-impact printing to sustainable packaging, we help brands lower their ecological footprint every step of the way. 


The project deliverables included all elements of branding required for a direct-to-consumer brand - from visual identity to brand packaging, the visual direction for the brand website, exhibition design, and a gift box concept. 

High-quality products need attention to detail, precision, craft, and skill - and a brand delivering the visual impact of a quality narrative.

packaging visual concept

Our Art Direction Services

Brand Naming & Visual Narrative

Interested to find out more about how we name and shape brands?

Developing a brand name and brand system always start with a conversation. 

Project: HappyGoGood

Services: Brand Naming, CBD Brand Identity, Art Direction

Client: Monophases

Year: 2021


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