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  • Writer's pictureShimeji Creatives

Captivating Crowdfunding Videos for Sustainable Brands

Mastering Visual Storytelling to Ignite Emotions and Inspire Action


Crowdfunding videos are a dynamic medium for sustainable brands to convey ideas, stir emotions, and galvanize support. Effective crowdfunding videos masterfully weave storytelling, visual appeal, and emotional engagement while narrating the journey of a sustainability project and tapping into viewers' emotions to inspire action.


The impact of crowdfunding videos on campaign success is profound. From campaign idea to video script and final product, crowdfunding videos build credibility, and transparency and instill trust in potential backers by showcasing the legitimacy and passion behind the project.


As experienced promo scriptwriters for crowdfunding campaigns across the most popular platforms including Kickstarter, Indiegogo, and GoFundMe we know the ins and outs of a good crowdfunding video. We also advise clients on the creative direction and the right voice over artist.


Award-winning Hong Kong based design studio PONG Product Design approached us to write the video script for their Kickstarter crowdfunding campaign and deliver it as part of their campaign launch strategy. The Kickstarter campaign successfully raised 155,924 HK$ from 367 backers in 2019, exceeding the campaign target as well as client expectations.



PONG Product Design required a voice-over video script for existing Oh! T™ video materials. Our editorial team researched the brand, product, and market. We support brands entering new markets in building their cultural framework and audience relationship.

At Shimeji Creatives, we are conscious of the profound need for authentic audience understanding. We hold sincere respect for language and the cultural nuances of design and product.


We work with a global clientele, creating trust with their audiences. Local understanding fosters a more relevant conversation between brand and consumer. We developed the campaign narrative into a successful voice-over script for the crowdfunding campaign.


Videos are easily sharable and enhance the campaign's reach across platforms. The video call to action motivates individuals to support not only financially - but also give their time and energy by participating in the campaign and becoming part of its journey.





Crowdfunding videos are essential to any successful campaign, especially on a popular platform like Kickstarter, where the video is front and centre of the page and needs to grab the attention of 46 million unique visitors per month, 20 million of which are active users and often serial backers.


Design Projects like Oh! T™, the Smart Tea Infuser only have a 38.96% success rate on Kickstarter. With an average of 400 projects active in the Design Category at any given time, standing out and getting funded is a challenge.


The crowdfunding video script highlighted what made Oh! T™ exceptional and worthy of funding from the crowd.


The crowdfunding campaign for Oh! T™ not only hit the campaign goal but overfunded by 130%, showcasing how well-designed products combined with a beautifully executed campaign can still beat the odds.

At Shimeji Creatives, we work with our clients to write crowdfunding video scripts that hit the right tone, engage the audience and call to action. Ready to engage your audience with video? Schedule a call with our team.


Our Narrative Services: Video Storytelling

Empower your Crowdfunding, Engage with a quality video.

We develop brand narratives and video scripts to support ideas and promote innovation.


Project Campaign: Kickstarter Crowdfunding

Services: Video Scriptwriting, Copywriting, Creative Direction, Crowdfunding  Client: Pong Design

Year: 2019


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