Platforms change, algorithms change and yet, social media is here to stay. The digital landscape evolves fast and for brands and organisations refining their social media strategies while remaining authentic in their brand communication is important to stay relevant, drive engagement and compete.
Social media audits can be transformative and at Shimeji Creatives we offer a practical framework for businesses seeking to revitalise their online presence.
Social media platforms and channels are part of a digital brand ecosystem - and a comprehensive analysis and audit considers all online touchpoints. A strategic social media audit involves a holistic evaluation of all social media ecosystems, assessing how they align with and support broader digital marketing objectives. The process employs a data-driven approach to performance optimisation, ensuring that every element of the social media strategy contributes effectively to overall business goals.
Social media audits consider the alignment of social media efforts with overarching business goals including revealing untapped market opportunities and brand cohesion across various platforms. An audit ensure that social media activities are consistent and strategically valuable in achieving desired outcomes.
The benefits of a strategic social media audit are quantifiable and impactful leading to improved ROI on social media investments by optimising resource allocation and strategy. A well-executed audit drives tangible business results and a data-driven approach will optimise performance.
Case Study: College Audition Platform
The Challenge: Engage a target audience of students and their parents, and stand out in the increasingly crowded industry to boost content engagement rates
To address the challenge, we conducted a comprehensive analysis of the target audience, hashtags, keywords, and all touchpoints across platforms—from the Instagram bio and Linktree to the content itself.
Our team assessed which strategies were effective and pinpointed areas for improvement, considering platform algorithm changes, engagement tactics, and competitor analysis. The content strategy was tailored to the student and parent audience, incorporating content pillars, recommendations for increased video content, and dedicated engagement tactics.
Following the Social Media Audit, in just under six weeks, the brand has achieved a remarkable 53.42% increase in engagement rate, rising from 2.37% to 3.63%. The new strategy, combined with the brand's commitment to creating compelling content, delivered tangible results.
Case Study: Austrian Market Leader in Entertainment Tickets
Challenge: Integrate the internal concert and event magazine into the overall content strategy without creating a separate social media account, while highlighting opportunities to increase traffic to the online magazine and enhancing overall engagement.
To address the objective, we advised on a strategy to effectively present magazine articles across multiple social media platforms, including Facebook, Twitter, Instagram, and TikTok. The recommended approach avoided the need for a new account while ensuring broad and consistent coverage.
Our team provided specific recommendations on content types, emphasising the inclusion of video content and strategic placement in feeds and stories. The audit also highlighted the importance of engaging with artists and their teams to enhance content relevance and reach, thereby increasing engagement.
Our team conducted a thorough analysis of the Instagram feed and offered strategic recommendations for optimising performance across all platforms. The approach involved creating a unified strategy that aligned local and international efforts, ensuring a cohesive approach to content distribution.
We developed strategic recommendations aimed at increasing social traffic to the website. We advised on leveraging existing channels more effectively and applying best practices in content presentation and audience engagement to drive more traffic and improve overall visibility.
Since the Social Media Audit and subsequent strategy adjustments, the brand has seen significant improvements in engagement metrics. The engagement rate surged from 0.35% to 1.08%, marking a 208.57% increase and reflecting a substantial rise in user interaction. The results underscore the success of the new approach in enhancing engagement and expanding the audience.
These success stories highlight the transformative power of a comprehensive social media audit. By aligning social media efforts with broader business goals, optimizing content strategies, and leveraging data-driven insights, brands can unlock their full potential across all digital platforms.
Is your brand ready to revolutionize its social media presence? Don't let untapped opportunities slip away. Take the first step towards digital excellence with our professional social media audit service.
Here's what you can expect:
A holistic evaluation of your entire social media ecosystem
Data-driven insights to optimize your performance
Tailored strategies to boost engagement and reach
Expert recommendations to align your social media efforts with your business goals
Don't settle for average when you can achieve exceptional results.
Contact us today to schedule your comprehensive social media audit and start your journey towards digital success.
Let's transform your online presence and drive real, measurable results for your brand.
Take action now—your audience is waiting!
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